Use YouTube for your business without becoming a YouTuber
Use YouTube for your business without becoming a YouTuber7 Ways to Leverage YouTube for Your Business Prefer listening to the Newsletter? Then go here! If you’re a business owner – you probably feel stressed enough about your day. I feel you. We work and work – have a never ending to-do list. Most of our days are already filled up, by our daily tasks and client work. But we also need to do marketing. We need new business coming in. All of this got us here! In this Video I will share with you:
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The Power of YouTubeFollowing Google with 137 Billion Views per year, YouTube ranks second place in most visited Websites with 115 Billion Views per year. It is the biggest platform to use for your business.
Unfortunately most business never show up on YouTube. Even if they do – they post 3 Videos 7 years ago and left it at that. Most business owners think, that they need to become a YouTuber in order to use YouTube.They think that YouTube is not the right fit for them:
I will take you through these steps. To show you:
By the end you will see: YouTube is going to be a huge Game Changer for your Business! YouTube Discovery vs. YouTube DepthWe need to talk about why YouTube is so essential for your business. First of all we need to talk about the two different extents of YouTube. The Evergreen DiscoveryOne of the Main reasons I love YouTube so much, as a Business Owner is: That the Algorithm shares Videos from Years ago. YouTube is the only platform that has Evergreen Content. Every YouTube Video will be part of your growing Video Library. In comparison with Audio Podcasts – YouTube actually offers you a discovery opportunity. YouTube will show your Videos to new people. Which is needed in order to grow organically. People don’t know you exist – until they see you. Either you have to share it with them – Invite them to sign up for your Newsletter. Or somebody else will need to share it – The algorithm showing your Videos. The most Extreme Platform as of now, is TikTok. They will give you the most reach, but they lack the actual connection. Which is the other Super Power of YouTube. The Depth of RelationshipsSince YouTube is a long form Video Platform. Viewers can actually watch a lot of your videos for a long time (If you have enough Videos). For Viewers to become Clients – they want to have a relationship with you. They don’t see you and then buy from you a second later. Google has figured out, that a customer spends on average 7 hours researching before making a purchasing decision. Now ask yourself this: Where could people spend 7 hours with me? There are a few options:
These options don’t sound so appealing, do they? So we have a few more options:
Let’s take a step back: We just talked about the Discovery. You need to be found. Your Newsletter won’t be found. Your Podcast will have a hard time being found. Your YouTube channel can be found! If we think one step further: Viewers of your YouTube channel sign up for your Newsletter. In the Newsletter you send them a Link to your Podcast. Now the Magic happens! New People find your YouTube Videos and you take them along for the ride. All of the sudden the 7 hours don’t seem so daunting anymore. Now Comes the Question: How do we get started with YouTube? YouTube: From Hard to EasyTo get started with YouTube – it is important to turn the Easy Mode on. Most people think that YouTube is hard – and it is. Some Hard things are worth doing! For when you’re doing them – they will becoming easy! Record Q&A’s from Clients QuestionsThe easiest way to get started is to record Q&A’s from Clients Questions. You had a Client Call? Good. Now take a minute – leave the Webcam on. Record a quick Video to the biggest Question of the Call. Now you got your first Video in the Camera. Make it simple: Most People Overthink their ContentI have been growing YouTube Channels for the last 1446 days. In my years I have uploaded over 400 Videos. I know that many people say, that you need to highly edit your videos. That they need to have a Master Thumbnail. All of those help – but a posted Video is better than a unrecorded Video. I’m not saying – that you shouldn’t get better with time. All I’m saying is: Pick your Battles. Don’t overthink your Content from the beginning on. Make it easy for you to film and post – Once you got a routine it will be easier to level up. Make it personal: Speak directly to your clientsThe best way to stand out on YouTube – is to be personal. Film Videos to real problems and share your personal stories to them. This is how you turn knowledge into insights. Sharing what you know in your own unique way. 7 Ways you can use YouTube Videos in your BusinessNow that we have understood why YouTube matters and how to use YouTube. We are ready to cover the 7 Ways you can use YouTube Videos in your Business.
3 Reasons, why YouTube will save your timeI know that filming Videos sounds like it is an extra thing on your to-do list. Maybe for a short time – it will be extra work, but then something amazing happens. 1. New Leads can find you – when you’re sleeping.You are getting warm leads. People that already know, like and trust you will reach out to you. They are ready to get to work with you. This will be a major time saver. You don’t need to hustle to get new Clients. They will start coming to you. 2. Answer Clients Questions – Once and for all!If you’re also doing a lot of Coaching Calls – you will have to answer the same Questions over and over again. Filming Videos can make your life so much easier. It is proven, that paying customers are getting more out of your free content as well. They are believing in what you say. So they will sit down and watch the Videos you publish. This will save you a lot of time – since they show up prepared and they are speaking the same language as you are. Even one step further. You can actively send clients Links to your Videos. They get an answer to their Question – without you needing to present it over and over again! 3. Film Once – Repurpose 28 TimesIf you really want to save some time, but want to be visible on all Social Media Platforms – then I got a big Bonus for you! You can go to your Video’s description on YouTube and click “show transcript”. Then you will have your whole Transcript of the Video. Now you can let AI clean that up for you and you have a good manuscript of the Ideas you were talking about. The other way is to just write a Script before filming. Either way – you will have a text version of the Video. Now go ahead and use it to write Tweets, Threads, Tiny Essays. Take some words and repurpose them into the different Post formats. If you don’t have it yet – in the description below there is a link that will take you to my Content Repurposing Cheat Sheet. Where your 1 Video will turn into 28 Pieces of Content. Until next Time on the “From Roots to Revenue”-Newsletter. Jowi Witt – The Brand Ranger |
