Would you buy an outdated product? – PPL #172
There is something that really bothers me: Passive Products.
It is one of the biggest promises sold online.
Make passive income online. Gain full freedom.
It basically says: Do whatever you want, whenever you want, when you feel like it.
All that’s missing is the passive product that sells while you sleep.
This could not be further from the truth.
This worked for a little while, but it won’t build a business long term.
Most people starting to build their passive products focus more on what they will earn than what they’re clients get.
Instead of Passive Income, we should build a Presence-Based Business.
Where the human follows the impact and impact is created intentional.
This is the idea behind the Present Provider.
It doesn’t matter what you want if you can’t make clients happy.
We need to get into being intentional with our Presence.
We can only be in one place at a time, doing one thing at a time.
This means we have only a limited presence.
To win in business long term, we need to be present for our clients.
To win in your family, you must be present for your family.
This is limiting—but that’s what we need to manage.
That’s why I favor Presence.
Savvy clients don’t get an outdated product.
