You are always buying yesterday’s edge.
Greetings Reader,
Right now social media is filling with content selling you on the new trends. Telling you what works right now.
It is so challenging, because what worked tomorrow doesn’t work today anymore. So you have to keep up to date. What’s new today? Right now?
This has to stop.
Most tactics are dead by the time you hear about them.
The guru has made the money with it while it worked. Then he packaged it and sold it to you to profit twice.
The sad reality is that they tell you they built their case study first. Their case study is where it worked.
Let’s go through the example from Charlie Morgan with the 600 automated voice messages per day on LinkedIn. Let’s assume he is using that in his agency. Working 5 days per week. That’s 3000 voice DMs per week.
The one question is: How many setters does he have? Setters are people that book appointments in his name for him. Let’s calculate with 10. That’s then 20,000 voice DMs per week from his teams.
Do you think that he already used it for his clients first? Maybe another 20 did it? That’s another 40,000 voice DMs per week. That’s 62,000 DMs per week.
Do you really think that it still works?
First it would look at this scale like spam. Second it might have worked, but not anymore. Or it is possible, but he hasn’t done it for long for another reason.
So we’re left at any point with something that most likely won’t work anymore, or?
We need to find the evergreen strategies not the trendy tactics.
Yours in Stewardship
Jowi
PS: Are you looking to grow faster, then book a free 15min Call with me. I’ll help you find Clarity quick.
