You Don’t Get to Claim Category King

ByJowi Witt

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Greetings Reader,

Over the last few months I did a deep dive into category kings. Just trying to piece together the last missing piece to my puzzle on how to stand out.

The hardest lesson in business is to be invisible. That can either be, by not showing up at all, or by blending in.

Showing up is the simple part. Standing out is the hard part.

Showing up is just being there. Its posting, its connecting. Just being part of a community.

Standing out is the real challenge. There are tons of ideas out there. The concept of the blue ocean vs. red ocean. Creating your niche of one. Or becoming category king.

All of those ideas sound good until you start putting them to work.

Over the last few years I have left no stone unturned. The result is: most of those ideas sound better in theory than in practise.

When I do market research I can almost always point you to somebody who “owns the niche” or to somebody that is “category king” so I felt empty and discouraged, because there is no blue ocean left for me.

Until I realized something. You don’t get to own an idea. You don’t get to claim to be category king.

A king gets crowned, not self-proclaimed.

This is all true for standing out. You stand out when you share a message that people can listen to for long enough.

Its what I call your Signature Message. One that only you can tell. Shared often enough for long enough. This message will make you community king. It will be your niche, one that you’ve earned. Get your Signature Message now.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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