You need to control your own distribution network.

ByJowi Witt

​

Greetings Reader,

One question I get asked a lot, is why do I need to create media. The words are sometimes different. Content, Marketing, Media and Brand all get thrown into one pot.

The underlying question is: Why do I need to put myself out there?

Just last week I had an epiphany. I was reading Scott Galloway’s book The Four. In the book he was taking apart Facebook, Google, Apple and Amazon.

One core statement was: They all control 100% of their distribution.

Apple Stores, Amazon website, Google Chrome + Apps, Facebook Ads Network so Facebook has a lot of users.

They all have 100% control of their data, customer contacts, and the presentation of their products.

This is why Microsoft went down, because they are the standard on all laptops. When Acer produces a bad product, Microsoft is also at fault.

This is why having your brand on multiple channels with your owned podcast, email list and website is so important.

You need to control your own distribution network.

Now you might say that you can’t compete with the giants. That’s true. You don’t manufacture your own phone. But we can apply the principle.

Own your Brand, your storefront, your customer journey. You will need to build a brand though, because just being the 10th person selling toilet paper on Amazon is not going to cut it.

That’s exactly why you need to show up online and offline. Build your brand through media.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

Built with Kit​

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