Your Brand is your Tribe.

ByJowi Witt

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Greetings Reader,

For the longest time in history we had a demand driven economy. A lot of Business books were published during that time.

After the second world wars ended there was almost a lack of everything. So whoever could create something could sell it.

This is where a lot of literature was written. That is with the focus on making a great product and it will sell itself.

Slowly over the last 80 years that has shifted.

We are now more than ever before in a distribution driven economy. Where people that have distribution can get away with selling mediocre products.

For us Founders this is bad news, because I know that we love helping people and we want to offer great service.

Yet it is easier than ever to produce products, to publish content, buy attention.

What is left for us in this noisy market place? We can whisper. We can talk to our tribe.

This tribe is build by our brand. A Brand attracts the right people. It is more than Marketing.

A Brand is Product Design, Content, Service and the heart and soul of our business.

We don’t need to niche down. We need to flag up. Show our Brand colors and Attract our tribe of people.

Yours in Stewardship

Jowi

PS: Are you looking to grow faster, then ​book a free 15min Call​ with me. I’ll help you find Clarity quick.

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