Your Industry Doesn’t Matter

ByJowi Witt

Hey Reader,

I have seen this topic a lot on X/Twitter.
There is an issue I see in how many businesses start:

They start with the topic or industry first.

This is easy—because you don’t need to put a lot of thought into it.

But there’s a big flaw.

I don’t want to be known in an industry.
​I’d rather be known to my people.

On first sight, it seems like there is no difference.
But when you dive deeper—there is a large difference.

When you’re known as a Fitness Coach, writing a book might be still close enough.
​Having an app changes your industry, because you’re now running a software company.

The way I approach my business is:
​People first. My people.

Then I understand their pains and problems—so that I can help them how they need it.

This might be coaching.
It could be consulting or fulfillment.

Then—I switched all of a sudden from being a coach to running an agency.
At the same time I’m a content creator.
I’m helping people with their business,
but I’m talking about faith and family too.

In some sense it’s like a public figure.
Sure, you could try to put me in an industry—
but I don’t look at my industry.

I’m focused to help you serve your family,
become a better man,
and use your God-given talents for greater impact on this earth.

We are building a business because that’s the best vehicle I’ve found to get this done.

That’s it.

This is why I move vertically and also make more specific shows.
Glad I wrote this down—it really drives me to stay focused on my people.​
​So spread wide, but also stay close.

​

Keep chopping Wood!

Your Jowi

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