Your Personal Brand is not just online.
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Hey Reader, I was just chatting with a young man. He is struggling to get clients online. He said his personal brand isn’t growing enough. He doesn’t get any inbound leads. I asked him: These are important because a Personal Brand is basically your reputation and trustworthiness. It is so much easier to build a good reputation when your trustworthiness is offline. We have all been in what I call the “Online Realm” on 1HP. I enjoy the occasional D&D round (Dungeons and Dragons), and when you roll for anything, there are Bonus Modifiers added and subtracted. The Bonus is a benefit that you add. The Malus is a disadvantage that you have to subtract. It is a similar idea to stacking the odds in your favor. Trying to gain clients is a hard battle. When you don’t have testimonials, reviews, case studies, or a large following online—the “Online Realm” hits pretty hard. How do I get around this Malus? By starting offline. I changed the game field. Offline, I have connections. So there is a Bonus on existing trust. I don’t just have the Online Malus. Then I can take all the Bonus online. Then the Malus won’t hit me so hard. This is why you should consider starting with offline to build your personal brand. Get back to work! 😀 Your Jowi |
